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Fierce is a Goodyear sub-brand that specializes in specialty tires. But is it a reliable tire brand? This Fierce tires review has the answers.

While Fierce may be a lesser-known tire brand, its tires are highly reliable. Its tires deliver outstanding on-road and off-road traction as well as a comfortable ride. Also, its tires are remarkably durable, thanks to the use of high-quality materials. Its tires also come with strong warranties.

In this Fierce tires review, we will walk you through a brief background of this tire brand. We will also take a closer look at some of its best-selling tires, its warranties and guarantees, as well as the price range of its tires. We will also take a closer look at what sets this brand apart from the others as well as its strengths and drawbacks. By the time you finish going through this brand guide, you will have all the information you need, to decide whether this is the right tire brand for you.

We are committed to publishing informative, well-researched, objective and up-to-date reviews and guides. And this is made possible by our great content creation team, comprising expert tire testers, experienced researchers and trained journalists. So, whenever you are reading an article or guide on our site, you can rest assured the information is credible.

Table of Contents

About Fierce Tires

Fierce is a Goodyear-owned tire brand, which has been operational since 2006. It mainly produces tires for niche markets. According to Goodyear, Fierce tires are built to deliver a blend of enhanced driving performance and stylish looks.  

Most Popular Fierce Tires

Fierce only has one tire on sale currently. And this is the Fierce Attitude MT. Let’s take a closer look at what this tire offers.

Fierce Attitude MT

If you’ve ever driven through muddy conditions, you may have probably noticed how challenging it can be. And, the situation becomes even worse, if your vehicle doesn’t have the right set of mud-terrain tires.

Hence, if you frequently drive through muddy conditions and terrains often, then you should equip your vehicle with a set of reliable mud-terrain tires. And, the Fierce Attitude MT is one of the best tires for driving through such conditions.

Key Features

Sturdy Truck Tread Compound

The Fierce Attitude MT sports a sturdy, truck tread compound, which has been molded into a rugged, mud terrain tread pattern. This combination is designed to deliver maximum grip and traction in muddy conditions and other tricky off-road terrains.

Also, this construction helps to enhance its strength and durability. So, whether you happen to encounter heavy snow, deep mud or rocky surfaces, this tire can handle it all.

Staggered Shoulder Blocks

This mud terrain tire also features staggered shoulder blocks, designed to enhance its traction in off-road terrains. Also, these staggered shoulder blocks help to improve its off-road performance, resulting in enhanced ride quality.

Therefore, whenever you are driving on the highway, this tire will deliver a quiet, smooth and comfortable ride – something quite unusual when it comes to mud-terrain tires.

Alternating Lug Pattern

If you look at this tire closely, you will notice its tread sports an alternating lug pattern, featuring larger-than-usual lugs. These lugs work with the added sipes on its tread to deliver additional grip and traction on wet and slippery surfaces, icy roads and snow-covered roads.

Rim Protectors

Fierce has also provisioned this tire with a rim protector. As its name suggests, this rim protector helps to protect the wheel from getting damaged, especially when you are driving in aggressive or rugged terrains. Besides protecting the rim, this feature also helps to enhance the durability of the Fierce Attitude MT.

Larger Tread Voids

Whenever you are driving in off-road terrains, it’s common for the tire to become clogged with gravel, rocks, mud and other type of debris. And once the tire gets clogged, it tends to lose its traction considerably. Fortunately, you will not experience such challenges with this tire.

The Fierce Attitude MT comes with larger tread voids than most of the other mud-terrain tires out there. These large tread voids help to enhance the tire’s self-cleaning capabilities. Regardless of the conditions that you encounter during your off-road adventures, this tire will remain debris-free at all times.

Sturdy Internal Construction

Inside the Fierce Attitude MT is a three-ply steel-belted construction, which helps to boost the tire’s strength and durability. The tire also features a three-ply polyester sidewall, designed to prevent punctures. Without a doubt, the Fierce Attitude MT is a solid tire that is sturdy enough to handle extreme conditions and terrains.

Sizes and Fitment

This mud terrain tire comes in several sizes, running between 16 inches and 17 inches. Some of the light trucks, coupes, sedans, compacts and SUVs that this tire can fit include:

  • Dodge Durango, Ram, 2500 Van, Nitro, and Dakota
  • GMC Suburban, Canyon, Sierra, Yukon, Envoy and Jimmy
  • Isuzu Amigo S, Trooper, Rodeo and Hombre5
  • Ford Expedition, Ranger, Econoline Series, F-150 and Bronco
  • Jeep Liberty, Grand Cherokee, Wrangler, Cherokee, CJ7 and CJ5Toyota Sequoia, FJ Cruiser, Tacoma, 4Runner, and Tundra
  • Nissan Pathfinder, Titan and Crew Cab
  • Honda Passport
  • Chevrolet Avalanche, Silverado, Tahoe, K1500, Blazer, Colorado, and S10
  • Mitsubishi Montero
  • Land Rover Range RoverHummer H3

The above are just a few of the vehicles that this tire can fit, and not a complete list. So, if your vehicle’s wheel size falls within the sizes listed above and you would like to install this tire, you can check with your local tire dealer about its compatibility.

This tire also comes at an E-load range rating. Hence, it’s ideal for heavy trucks and equipment used in farms, construction sites, and mining applications, just to name a few. Simply put, it’s well equipped to handle extra-heavy loads.

Fierce Attitude MT Price Range

The base price for the Fierce Attitude MT is around $190 per tire. Prices go up depending on your tire’s size. So, if you were to purchase the smallest size, you are going to spend approximately $760 for a set of four tires. While this tire may come at a higher price tag compared to some of the other mud-terrain tires on the market, you can rest assured you will get a top-quality and highly reliable product, which will deliver maximum returns on your investment.

Goodyear offers a price match guarantee on this tire if you happen to see it elsewhere at a cheaper price. Under this price match guarantee, Goodyear promises to refund 100% of the difference or match the price, when you come across this tire online, 14 days before or after buying it.

Fierce Attitude MT Pros

  • Superb traction mud, dirt, snow, ice, sand and other challenging terrains
  • Sturdy sidewall construction
  • Decent tread life
  • Stylish design

Fierce Attitude MT Cons

  • A bit pricier than other mud terrain tires


When it comes to mud-terrain tires, you have plenty of options to choose from. However, if you are looking for a tire that will deliver superior traction in off-road terrains, a comfortable on-road ride and a long tread life, then you should get yourself a set of this tire.

When it comes to durability, the Fierce Attitude MT doesn’t disappoint. It sturdy, three-ply construction, combined with the three-ply sidewall helps it to withstand rocks, roots, and other debris, thus providing reliable resistance against punctures. As earlier mentioned, it also cleans itself quite well.

As of today, the Fierce Attitude MT has close to 2,000 reviews. And, with an average rating of approximately 4.4 out of 5, it’s a clear sign that most drivers have been satisfied with this tire’s performance in all areas. While it may not be perfect, it certainly performs as advertised. Overall, it’s one of the best mud-terrain tires in its category.

Fierce Tires Warranties and Guarantees

Goodyear stands behind this tire with a limited workmanship and materials warranty. Under this warranty, Goodyear commits to replace your eligible Fierce tire, if it’s removed from service due to workmanship and materials defects. Goodyear will replace this tire either with a comparable new one or under a pro-rated adjustment.

Free Tire Replacement

If your eligible Fierce tire is removed from service due to workmanship or materials defects during its first 2/32 of the original usable tread or 12 months from its purchase date, Goodyear will replace it with a comparable new one, free of charge. Goodyear will also take care of the tire’s mounting and balancing costs.

Pro-rated Adjustment

If your eligible Fierce tire becomes unserviceable due to materials or workmanship defects outside the free replacement window, Goodyear will replace it with a comparable new one, but on a pro-rated adjustment. In this case, you will be required to contribute a certain percentage towards the tires’ replacement costs.

The amount you will contribute towards its replacement will depend on the level of wear on the tire by the time it’s removed from service. An authorized Goodyear tire dealer will determine the amount you will pay by multiplying the percentage of the original tread worn off the tire by its current selling price.

For example, your Fierce Attitude MT may be removed from service due to workmanship and materials defects when 60% of its original usable tread has been worn off.

Assuming the size you had purchased goes for around $200, then your replacement cost per tire will be around $120. You will also be required to pay for the tire’s mounting and balancing costs, miscellaneous service fees as well as applicable local, state and federal taxes.

Coverage offered under this warranty runs for six years from the tire’s purchase date or until it’s worn down to its tread wear maintenance indicators – whichever comes first.

Warranty Exclusions

As much as Goodyear promises to replace your eligible tire covered under this warranty if it becomes unserviceable due to workmanship or materials defects, some tires may not be eligible for a replacement. Some of the issues that may void your warranty include:

  • Tires alteration with sealants, fillers, or balancing substances
  • Tire damage or irregular wear caused by improper inflation, misuse, misapplication, mechanical issues of a vehicle, collision, improper repair, fire, wreck, overloading, and negligence
  • Tire damage caused by road hazards such as punctures, snags, impact breaks and cuts
  • Tire damage caused by weather cracking bought more than four years before presentation to adjustment
  • Tire damage caused by cosmetic weather cracking

Also, tires that have been intentionally altered to change their appearance after leaving the factory will not be replaced under this warranty.

Therefore, if your tire is removed from service due to any issues highlighted above, it’s highly likely that Goodyear will not replace it, regardless of when it becomes unserviceable. But, every issue is handled on a case-by-case basis.

Why Buy Fierce Tires

Fierce mainly specializes in niche tires, in this case, mud-terrain tires. And, if you are shopping for mud terrain tires for your vehicle, you have a wide range of options to consider. So, why opt for Fierce mud-terrain tires instead of the other available options? Well, here are a few reasons why.

Highly Reliable Tires

Fierce mud-terrain tires perform as advertised. They deliver dependable performances in challenging conditions and terrains. From mud to rocky roads, sand to gravel, Fierce tires will always get you to your destination safely, regardless of the road surface or condition that you encounter.

Long-Lasting Tires

Fierce tires are extremely durable. They are made of high-quality materials, designed to enhance their longevity. Also, their interior construction is extremely sturdy. Hence, they are not only sturdy enough to withstand heavy loads but you will not experience issues of premature wear and tear.

Great Value for Money

As earlier mentioned, Fierce tires may be slightly more expensive than other mud-terrain tires on the market. But, when you compare their performance levels, their reliability and their durability with some of the others, Fierce tires are a step ahead. With Fierce tires, you are assured of getting a tire that will deliver maximum value for your money.

Fierce Tires Pros

  • Highly reliable tires
  • Durable and well-made tires
  • Tires offer great value for money

Fierce Tires Cons

  • A small selection of tires

Our Take

While Fierce may not be as popular as other Goodyear sub-brands, its tires are as reliable as those produced by its parent company. They perform exceptionally well on and off the highway. Also, they are well made, durable and long-lasting. Also, its tires are backed by Goodyear’s warranties and guarantees. With Fierce tires, you are in safe hands.

Fierce Tires Review - Brand Guide

About The Author

Charles Redding

Charles Redding

I've spent many years selling cars, working with auto detailers, mechanics, dealership service teams, quoting and researching car insurance, modding my own cars, and much more.

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